A Brand is like a person & Brand Identity is a person's biography - PixsMagic
Usually 98% people misunderstand what exactly is brand identity.
Developing a business idea, drafting a logo and a tagline doesn't necessarily sum up to brand identity.
Various people think that branding means getting a logo and hiring a graphic designer to develop a color palette and that is what they even call it as brand identity. Whereas he truth is branding is for marketer and business owners. Branding is a bridge where your consumers make a direct connection with your services or product.
Branding is far beyond a logo or drafting a catchy name.
Hard truth is branding defines how your customers see you and whether or not they identify with you.
How to build brand identity and what are the key elements for branding?
We are going to answer these questions for you.
1) Be Authentic
Don't just copy your competitors. Be real and do what makes your brand different and helps you to stand out from others. Customers tend to engage more with authentic brands than the ones which aren't. Don't let your dream become a 9-5 job! Always remember why you started, keep on doing good, and be you.
2) Branding Elements
Setting up fonts, colors, catch phrases are a part of building a brand but that's not it. In order to set a tone for your brand, you need to find a key what directly connects your brand with your customers.
Find what problem your brand is solving for your customers and keep engaging with them through ads and create content around it. Don't just advertise something that doesn't connects with your customers or your target audience. This is where you design what values your company brings to the table and what principles you want to work on.
3) Be Responsive & Be Consistent
Don't run your company the way you like, instead focus on what your customers like. Put on feedback forms, take real-time feedbacks, and keep on improving things the way your customers like. Monitor your audiences' responses as you grow you will understand what works and doesn't work for you.
4) Keep Evolving
As per market needs & time as a brand it's your duty to keep changing with what's need & what's trending. Branding is a daily aspect to keep on changing as per your customer demands & keep serving them with their needs.
5) Brand Story
What's your moto behind this company? How did you decide to get into this business? Build a storytelling campaign and share your ideas about your brand and tell everyone what makes you unique.
This a chance where you tell your customers what motivated you to start this journey. This is the most important part of branding and it is when people start trusting you and start to feel why they should let you solve their problems.
6) Brand Trust
As a brand, it doesn't mean you keep selling your goods or services to your customers. As a brand, you need to gain people's trust & loyalty.
Like Apple, whatever apple comes up with in the market, people trust them for their quality product and services.
This is exactly what you should be aiming for You need to find a way to help people and not make their life any more difficult. You must work hard to gain their trust!
Keep sharing your story with your audience - Why you are here? Why you started? What are your future goals?
Communication is the key to successful trust building.
Conclusion
Let us help you build your brand!
Whether you are looking for B2B branding, B2C branding, or branding consultancy, you will get everything in one place. We have a well designed process that helps us to create the best branding for our clients.
Our services have no limits. We are one of the best branding companies that can give you exactly what you need from branding strategy to branding assets.
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