Just because it’s Halloween doesn’t mean you have to be afraid. We can all be a little Stranger Things this year 😈
I think we can all agree here that content marketing is not something we digital marketers do occasionally. It is something that we do round the clock, and Halloween is one of the best opportunities to get more creative with your marketing efforts.
Spooktastic visuals and spellbinding creatives are all that you need to get attention from your consumers and that is one of the best ways to stand apart from the crowd.
And this Halloween season, why don’t you try these Halloween content marketing ideas to grow your audience.
Halloween Content Marketing Ideas
We are quite sure that these ideas will be perfect for your brand whether you are handling a social media manager or someone who’s trying to take their business off the ground.
User-Generated Costume Posts
Costume post contests will provide several advantages to your business. Like, it can encourage people to be creative with a theme that you come up with, but try that it is connected to your brand.
This strategy will offer another advantage to your business and that is - people who upload those posts will be seen by their friends. And then, these posts will end up maximizing your brand’s social media mileage without costing you anything.
Yes, all the huge companies are using costume posts to promote their business on Halloween.
Halloween Listicles
Everyone loves listicles. They are easy to read and offer valuable information to readers who are looking for inspiration and ideas.
And, my friends, you should definitely take advantage of the popularity of listicles by creating some of your website’s blogs.
You can sit and brainstorm for hundreds of topics with respect to the nature of your business.
(Remember: No ideas are bad ideas!)
Spooky Online Video
You don’t need access to Hollywood facilities to come up with a spooky video. I know it and you know it - you are talented enough!
With the up and coming trends of the metaverse, it is now easy to navigate objects in the real world and create a film or a video that will scare off your customers.
With a good story, stunning cinematography, creepy music, and perfect timing, you video can end up going viral online and thus, improve your brand’s overall image.
Horror Short Film Competition
If your business is in creating films, how about let people create films and create several horror stories for you?
You can decide a theme or even have the consumers incorporate a specific product or service into their story to promote your brand. And you can even plan a giveaway around it! See, there are so many ideas that you can implement to promote your products and services.
Embrace Autumn Flavors
If you are a food related business or even fashion related business, incorporate weather to get people excited.
Pumpkin spice is synonymous with autumn weather. And as the weather starts to get chilly, coffee and pastry shops make it their point to incorporate warming spices.
Autumn flavors can also be applied to products like bath gels, soaps, home fragrance, and other kinds of personal care and home care products.
Office Halloween Content
This Halloween, you can show your clients how your office is celebrating by posting photos of your team in the costume.
You can hold Halloween competitions in your office like team costume competitions or decorate your cubicles and you can share photos of these events in your social media accounts or your business’ blogs.
Posting about your office activities will also give a human touch to your business’ image and help your customers to relate more and more to your business.
Social Media Lenses and Filters
Well, everyone is going gaga over social media filters and you just might jump on the bandwagon.
And if you do have the budget, you can include social media Halloween lenses and filters in your campaigns.
For instance, last year, Fanta released Snapchat lenses and filters as a crucial part of their frightening Fanta campaign. The lenses included a creepy bat, cute pumpkin, and spooky skull competitions.
Calendared Social Media Posts
You can make every day leading up to Halloween special with themes and social media content relevant to daily celebrations.
You know a quick Google search will offer you a calendar of Halloween-related Holidays.
Like, did you know October 26 is National Pumpkin Day?
There are several days like these; so, you can post relevant content about these holidays, no matter how trivial they may be!
Infographics
These are the best especially if you are a B2B, it is a great way to educate your prospects. And with infographics, you can present your clients and help them make the most out of this season.
Infographic Halloween content marketing need not be serious and hard numbers all the time. You can even come up with a funny infographic and provide a humorous visual and impart exciting information to your business prospects.
Fall Inspiration Boards
You can get people excited for Halloween by creating Fall inspiration boards.
You can gather a collection of the best and trendiest clothing, food, and activities of the season. And, you can further share it in your blog and social media accounts.
You can make the inspo boards on Pinterest and Instagram and both of these can take the lead in visual online posts.
Conclusion
Still not sure? Well, don’t worry! Hop on to PixsMagic and we can provide you with tailor-made graphics/posts/videos/content for your business.
And since we deliver professional graphic designs, you can always stay ahead of your campaign schedule. And all it takes is one step - Log on to PixsMagic and contact us!
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