5 Successful Independence Day Social Media Marketing Campaigns

Independence day is around the corner. India will celebrate its 75th Independence Day on Monday. As the nation started its preparation to celebrate the Independence, brands also started to fight to get the creative campaign that could tug at even the most cynical of heartstrings. Marketing team must have begun brainstorming another Independence Day campaign that catches their attention. To help you out prepare a Successful Independence Day Social Media Marketing Campaign for the 75th Independence Day, we have collected a couple of advertisements that celebrate the heroic sacrifices of our beloved armed forces in the most unique and creative ways.

5 Successful Independence Marketing Campaigns

1) Tata Tea

Let's start with my personal favorite Independence Day Social Media Marketing Campaign. In 2021, Tata Tea celebrates Independence Day by launching the most unique #DeshKaKulhad collection in Partnership with Rare Planet. Rare Planet is a startup who aims to support the work of local Indian artisans. This amazing campaign supports the local artist by selling their hand painted Kulhads.

2) BookMyShow

We already talk about an advertisement with a motive, value and emotions. Now let's jump into a humorous campaign by BookMyShow. BookMyShow released plenty of discounts on Independence Day. Instead of going with a usual poster and video, the brand went for a light-hearted take on the occasion with their latest movie release.

3) Cadbury

In 2020, Cadbury United Bar (Mondelez India's special limited-edition) caught everyone's attention. The packaging of the product shows the message of unity in adversity. This special Cadbury was a combination of dark, blended, milk and white chocolate United in one bar. It celebrates unity.

4) Arré

This brand crossed the borders to create a unique campaign for Independence Day. Yes, you readit right.

Arré collaborated with Pakistan's digital entertainment company Teeli to create the first digital short film shot across the borders; Delhi and Karachi for the occasion of Independence Day. The short film shows the possible relationship between the young generation of these two countries.

5) Tata Salt

In its effort to fight the COVID-19 pandemic, Tata Salt appealed to the nation to rally around the same fiery patriotism as during the Indian Independence struggle. A digital film based on the poem ‘Sarfaroshi Ki Tamanna’ by Ramprasad Bismal, which brings to life the spirit of Independence, is used to drive this message. The brand urges the public to practise healthy behaviours, such as wearing a mask, washing their hands, and maintaining social distance.

Conclusion

Get on your seat and start the preparation of the best social media marketing campaign for Independence Day so that next year we can include your brand in the list.

Don't worry if you are stuck or busy with other work, PixsMagic is always ready to offer our marketing solutions at the most affordable price.

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