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Writer's pictureVarnika Bajaj

Ultimate Social Media Marketing Guide + Free Social Media Calendar Template for 2022

Updated: Jun 6, 2022


“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.”

– Paul Barron (@paulbarron)













When it comes to working on social media, marketers are changing the way they’re advertising their products/services and are focusing more on increasing their brand awareness.


With the increasing popularity and demand of social media, brands struggle with creating engaging content and reaching their target audience.


(Don't forget to get your free resource of Social Media Marketing Calendar!)


What is Social Media Marketing?



Social media marketing is the process of creating content for social media platforms where you can promote your products/services, build community with your target audience, and get more traffic to your business.


With new platforms and features emerging every day, social media marketing is constantly evolving.


While social media marketing as a whole is incredibly valuable and beneficial for every business, strategies differ based on which social media platform your audience spends their time on.


Social Media Marketing Platforms


Users: 1.9 billion daily active users worldwide

Audience: Even spread of Gen X and Millennials

Best for: Brand awareness, Advertising


Users: 1 billion active monthly global users

Audience: Primarily GenZ and Millennials

Best For: Creative, short-form video content; brand awareness; user-generated content


Users: 1 billion monthly active users

Audience: Primarily Millennials

Best for: High-quality images and videos; advertising; user-generated content


Users: 211 million daily active users worldwide

Audience: Primarily Millennials

Best for: Customer service; community building; public relations


Users: 774 million active users worldwide

Audience: Baby boomers, Generation X, and Millennials

Best for: B2B relationships, social selling, and business development


Users: Over 315 million daily active users worldwide

Audience: Primary millennials but has a strong audience across gender and age demographics

Best for: Brand awareness; how-to videos, and long-form entertainment


Users: 306 million daily active users worldwide

Audience: Primarily Gen Z

Best for: Advertising; brand awareness


Users: 444 million monthly active users worldwide

Audience: Primarily millennials with a solid audience in Gen X, Gen Z and Baby boomers

Best for: Inspiration; visual advertising



Benefits of Social Media Marketing


Increase Your Brand Awareness

With the increasing number of people on social media, you tend to miss out on the potential to reach thousands of people if you don’t have an online presence.


Social media has been proven to boost brand awareness by driving up engagement. Social engagement includes comments, likes, reposts, saves, and shares.


These activities help you to increase brand awareness by directing traffic straight to your website.


Generate Leads and Boost Conversions

Promoting and sharing your products/services on social media is one of the easiest ways to improve lead generation, boost conversions, and increase sales because you advertise to people who have chosen to engage with your brand by following your account.


Some of the ways to use social media to generate more leads -

  • Create contests

  • Include links to your website and offers

  • Host live videos

  • Implement a social media marketing campaign

  • Sell your products and services through your social profiles


Foster Relationships with Your Customers

When you will connect and engage with your social media followers, you will end up creating long-lasting relationships with your customers.


Interact with them on your posts, respond to their questions and comments, and provide them with any help that they might need.


You can ask your followers questions about your products, their pain points, or create giveaways to help you build trust and show them how much you value their inputs.



Learn From Your Competitors

Social media is one of the best ways to keep a tab on your competitors’ activities, like what approach they are taking to interact with their customers or what campaigns they are implementing.


Social media allows you to take a lot at what is and is not working for your competition, and therefore you can decide what should or should not change in terms of your brand’s approach.


How to Create a Social Media Marketing Strategy


Although social media is constantly evolving, the foundational steps to the success remain the same. Essentially, you follow the same steps you would take to create a marketing strategy and narrow it to a specific channel. 

Step 1: Research Your Buyer Persona and Audience

The first to create a social media marketing strategy is determining your buyer persona and audience so you can target their needs and interests accordingly.


Step 2: Determine Your Social Media Platforms

There is no necessary right or wrong answer when it comes to deciding what social media platform you must choose. What matters more is the needs of your target audience and where they spend most of their time.


Step 3: Establish Your Most Important Metrics and KPIs

No matter what your goals and industry are, your social media strategy must be data-driven.


It’s the numbers that speak for you and your brand.


Instead of focusing on vanity metrics, you can dig into data that aligns perfectly with your goals.


Some of the metrics are:

  • Reach

  • Clicks

  • Engagement

  • Hashtag Performance

  • Organic and paid likes

  • Sentiment

Step 4: Get to Know Your Competition

A competitive analysis helps you to understand who the competition is and what they are doing right and what it is that they’re doing wrong.


This gives you a good sense of the expectation in your industry, and it will help you to set social media targets of your own.


Step 5: Create Unique and Engaging Content

It is of utmost importance that you create engaging social media content that stands out and makes your target customer click that “Follow” button and interact with your brand.


Step 6: Organize a Schedule For Your Posts

One of the easiest ways to make sure that your content goes live as planned is to use a social media management solution. There are tools that allow you to write captions, prepare pictures and videos, and schedule posts in advance.


How to Analyze Your Social Media Marketing Impact and Results?



One of the important aspects of social media marketing is to make sure that your efforts are translated into numbers.


To determine the numbers, you must keep a track of all your posts, on every channel.


Social Media Metrics



Social media metrics are data related to the success of your posts and the impact that you create on your audience and customers on several platforms.


Here are ten of the most important metrics for you to track -

  • Engagement (clicks, comments, likes, saves, and replies)

  • Reach

  • Followers

  • Impressions

  • Video Views

  • Profile visits

  • Mentions

  • Tags

  • Reposts

  • Shares


You can influence all of these metrics, increase your social following, and improve overall engagement on your profile by using the same tactics you use to increase leads and boost conversions.


Conclusion



You can utilize the guide and our Free Social Media Content Calendar to manage your social media accounts with your own touch. But remember, the guide is not static, it needs to be constantly growing and evolving. The fast social media and trends are changing, your strategy needs to evolve to fit your business goals.


If you want to be free from all the hassle, you have PixsMagic. We will take full responsibility from execution to audit.

Let's fulfill your business goals with PixsMagic!



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